In its 9 years of existence, the Myata Lounge chain:
is the number of cities the brand is present in
109
federal contracts with discounts up to 45%
15+
international prizes and awards
50+
countries have the brand’s presence
9
million is the yearly advertising budget of the chain
30+
establishments are opened every month
3-6
(32 million ₽ in 2022)
Myata - the brand,
Мята Lounge — most popular Russian lounge-бар by search requests in Yandex and 2GIS
that knows by millions
We are the best franchise in our segment according to major media and industry rankings.
Networks rating on Yandex Maps
4.9
Restoclub`s network rating
9.8
1 place on rating «TOP 100 BEST FRANCHISE», BusinessMens.ru 2024
Best lounge bars network by John Calliano Awards 2017
TOP-1 in «Lounge bars and anticafe» by 2GIS 2018−2019 ranking
TOP-4 the most profitable franchise 2023 by Forbes
At launch, you’ll be saving a minimum of 2 million rubles
The financial model of Myata Lounge is based on the experience of more than 400+ establishments and 9 years of work in a highly competitive market.
The advantage of the Lounge Bar business model:
A simple business model with a 35% profitability.
1
The affordable recreation format is in demand even in times of crisis
2
The business is simpler than the restaurant business, with a similar profitability
3
Constant growth in the lounge bars niche
How much will you earn?
Business profitability: 35%
a month is the record-setting profit of a Moscow establishment
45 814 $
a month is the record-setting profit of an establishment in the regions
15 185 $
The average revenue of partner establishments is 20 500 $;
The Average profit is 7 200 $.
The Average profit is 7 200 $.
GET FINANCIAL MODEL
Get a financial model with all indicators:
Franchisee experience
«
Overall, there were lots of advantages: the managing company helped us with the financial model, the design, the equipment fleet, and the furniture. And it was totally awesome!
«
Moscow, Ordzhonikidze St, 11, build. 4
myata Signature | Gagarinsky
Stanislav Yalovenko
«
Our first establishment covered 100% of our investment during the first year.
«
г. Москва, Большая полянка, д 54
myata platinum | Dementa
Nikolay Antonov
«
When we opened the integration with Yandex Maps and 2GIS by the managing company really helped us out. Visitors started coming right away.
«
Moscow, Dubninskaya 35
myata platinum | Paveletskaya
Roman Burykin
«
We considered several franchises and decided that Myata was the only franchise we could rely on. We can gain results with it faster than with anyone else.
«
«
As a partner of the chain, I see the huge amount of work that the managing company accomplished, and this is undoubtedly bringing its fruits.
«
Shelepihinskaya Embankment, 34, build. 2
Moscow, Perova 56/2
myata platinum | Serdtse Stolitsy
Pavel Molodykh
myata platinum | Maryino
Andrey Chernykh
We conclude federal contracts with market leaders. By working with us you get special prices from our partners.
SAVINGS OF UP TO 45% FOR FRANCHISEES
WHAT YOU GET
BY PURCHASING A FRANCHISE:
01
An International Brand
The "Myata" trademark is registered.
In 9 years, Myata Lounge has reached an international level, establishments have been opened in 9 countries and 105 cities.
Countries of our presence:
Russia
Armenia
Tadjikistan
Kazakhstan
Belarus
Turkey
Azerbaijan
Kyrgyzstan
Uzbekistan
02
Marketing
After opening, we add your establishment to the Myata Lounge website and create social media profiles. We will also provide all promotional materials and banners.
Placement on Myata Lounge resources and on social media
1
With our federal contracts, you save up to 50% on priority placement.
Priority placement on Geolocation services
2
We create news opportunities, do joint projects with major brands and regularly appear on major media resources.
Media marketing and collaborations with major brands
3
In 2023, we started active promotion of the chain on YouTube. We cooperate with major YouTube projects and motivate their audiences to visit the establishments of our franchisees.
The largest collaboration for the entire Myata chain with Hardcore Media Holding. The advertising campaign lasted from August 31 to October 25.
20,000+ app downloads
17,000+ new guests
17,000+ new guests
Together with the team of Artemy Lebedev, Myata developed a new network logo, identity and official website.
Broadcast on NTV, more than 18,000,000 views
Over 32,000,000 total views
Over 32,000,000 total views
2,56 млн подписчиков
As part of our promotion on YouTube, we carried out an advertising integration with Alexander Bulkin on the Bulkin Drive channel.
862 thousand video views
2000+ new guests
862 thousand video views
2000+ new guests
1,02 million subscribers
As part of our promotion on YouTube, we carried out an advertising integration with the Dubrovsky Syndicate team on the Zhekich Dubrovsky channel.
3,2 million video views
4000+ new guests
3,2 million video views
4000+ new guests
4, 66 million subscribers
As part of our promotion on YouTube, we carried out an advertising integration with Exile&KHAZYAEV on the ExileShow channel.
2,8 million video views
3900+ new guests
2,8 million video views
3900+ new guests
3,85 million subscribers
03
All materials for launching
You gain access to the knowledge base, which contains all the necessary information to launch an establishment:
1
Selection of location, design, renovations, outdoor advertising
2
Instructions for working with legal and government authorities
3
Menu development, kitchen organization
4
Regulations of work and control of the staff of the institution
5
Marketing, organization of high-class service for clients
6
Working with geolocation services, etc
04
Support during every step of the establishment’s work
The passability and revenue of the lounge bar depends on the location of the establishment. Your curator will select suitable venues in your city according to the criteria, help to agree on the best rental conditions. And our lawyers will check the contract.
You will receive over 100 ready-made project templates.
Based on the selected design project, you will need to hire contractors to prepare working documentation for the project specifically for your venue. We will provide a list of verified contractors.
Based on the selected design project, you will need to hire contractors to prepare working documentation for the project specifically for your venue. We will provide a list of verified contractors.
You receive the Myata Lounge brand book, which facilitates the work of designers and provides a unified corporate identity for all establishments of the chain.
You also get ready-made promotional materials for menu design, booklets, social media pages, etc., as well as the help of the managing company’s designer to adapt the layouts to your establishment.
You also get ready-made promotional materials for menu design, booklets, social media pages, etc., as well as the help of the managing company’s designer to adapt the layouts to your establishment.
We provide a list of federal contracts with market leaders on favorable terms for the chain with discounts up to 45%.
The opening manager will help to conclude contracts, purchase equipment and furniture, and prepare the premises for opening.
The opening manager will help to conclude contracts, purchase equipment and furniture, and prepare the premises for opening.
We will show you how to prepare documents for obtaining a liquor license, as well as provide standardized recipes and a ready-made menu.
The manager will help to prepare a product grid for your establishment in a way that maximizes your revenue.
The manager will help to prepare a product grid for your establishment in a way that maximizes your revenue.
We provide ready-made systems for hiring, training and motivating staff.
In the lounge bar, regular visitors often go "for the people". A good lounge-master, bartender, waiter is the key to high revenues. We will help you select the best applicants for these positions in your city, train them and motivate them to work with full dedication.
In the lounge bar, regular visitors often go "for the people". A good lounge-master, bartender, waiter is the key to high revenues. We will help you select the best applicants for these positions in your city, train them and motivate them to work with full dedication.
CRM system:
- control of the work of the institution;
- have the key numbers of your business at your fingertips and online: the establishment’s revenue, the number of guests, the number of reservations, the average bill;
- work with the database of guests;
- training materials and instructions;
- promotional materials;
- interaction with the Managing Company.
Messengers:
- a unified system for informing partners;
- quick access to all event posters;
- chatbot for franchisees with answers to frequently asked questions.
The Myata Loyalty Application for guests of the chain:
- unified system of loyalty and cashbacks;
- booking with the possibility of choosing the time;
- the ability to send push notifications;
- one more tool for interacting with guests.
- control of the work of the institution;
- have the key numbers of your business at your fingertips and online: the establishment’s revenue, the number of guests, the number of reservations, the average bill;
- work with the database of guests;
- training materials and instructions;
- promotional materials;
- interaction with the Managing Company.
Messengers:
- a unified system for informing partners;
- quick access to all event posters;
- chatbot for franchisees with answers to frequently asked questions.
The Myata Loyalty Application for guests of the chain:
- unified system of loyalty and cashbacks;
- booking with the possibility of choosing the time;
- the ability to send push notifications;
- one more tool for interacting with guests.
You will receive a ready-made plan for promoting your establishment, scripts for conducting marketing campaigns, and instructions for maintaining social networks.
We have gathered the most effective free and paid online and offline promotion tools to ensure a buzz around the lounge bar even before the official opening.
We have gathered the most effective free and paid online and offline promotion tools to ensure a buzz around the lounge bar even before the official opening.
We’ll provide recommendations on organizing the grand opening and its advertising campaign.
We will add your establishment to geolocation services, to the official website and the social media of the Myata Lounge network with an audience of over 130,000 people, as well as in the guest’s app with 87,000 registered users.
We will add your establishment to geolocation services, to the official website and the social media of the Myata Lounge network with an audience of over 130,000 people, as well as in the guest’s app with 87,000 registered users.
The passability and revenue of the lounge bar depends on the location of the establishment. Your curator will select suitable venues in your city according to the criteria, help to agree on the best rental conditions. And our lawyers will check the contract.
You will receive over 100 ready-made project templates.
Based on the selected design project, you will need to hire contractors to prepare working documentation for the project specifically for your venue. We will provide a list of verified contractors.
Based on the selected design project, you will need to hire contractors to prepare working documentation for the project specifically for your venue. We will provide a list of verified contractors.
You receive the Myata Lounge brand book, which facilitates the work of designers and provides a unified corporate identity for all establishments of the chain.
You also get ready-made promotional materials for menu design, booklets, social media pages, etc., as well as the help of the managing company’s designer to adapt the layouts to your establishment.
You also get ready-made promotional materials for menu design, booklets, social media pages, etc., as well as the help of the managing company’s designer to adapt the layouts to your establishment.
We provide a list of federal contracts with market leaders on favorable terms for the chain with discounts up to 45%.
The opening manager will help to conclude contracts, purchase equipment and furniture, and prepare the premises for opening.
The opening manager will help to conclude contracts, purchase equipment and furniture, and prepare the premises for opening.
We will show you how to prepare documents for obtaining a liquor license, as well as provide standardized recipes and a ready-made menu.
The manager will help to prepare a product grid for your establishment in a way that maximizes your revenue.
The manager will help to prepare a product grid for your establishment in a way that maximizes your revenue.
We provide ready-made systems for hiring, training and motivating staff.
In the lounge bar, regular visitors often go "for the people". A good lounge-master, bartender, waiter is the key to high revenues. We will help you select the best applicants for these positions in your city, train them and motivate them to work with full dedication.
In the lounge bar, regular visitors often go "for the people". A good lounge-master, bartender, waiter is the key to high revenues. We will help you select the best applicants for these positions in your city, train them and motivate them to work with full dedication.
CRM system:
- control of the work of the institution;
- have the key numbers of your business at your fingertips and online: the establishment’s revenue, the number of guests, the number of reservations, the average bill;
- work with the database of guests;
- training materials and instructions;
- promotional materials;
- interaction with the Managing Company.
Messengers:
- a unified system for informing partners;
- quick access to all event posters;
- chatbot for franchisees with answers to frequently asked questions.
The Myata Loyalty Application for guests of the chain:
- unified system of loyalty and cashbacks;
- booking with the possibility of choosing the time;
- the ability to send push notifications;
- one more tool for interacting with guests.
- control of the work of the institution;
- have the key numbers of your business at your fingertips and online: the establishment’s revenue, the number of guests, the number of reservations, the average bill;
- work with the database of guests;
- training materials and instructions;
- promotional materials;
- interaction with the Managing Company.
Messengers:
- a unified system for informing partners;
- quick access to all event posters;
- chatbot for franchisees with answers to frequently asked questions.
The Myata Loyalty Application for guests of the chain:
- unified system of loyalty and cashbacks;
- booking with the possibility of choosing the time;
- the ability to send push notifications;
- one more tool for interacting with guests.
You will receive a ready-made plan for promoting your establishment, scripts for conducting marketing campaigns, and instructions for maintaining social networks.
We have gathered the most effective free and paid online and offline promotion tools to ensure a buzz around the lounge bar even before the official opening.
We have gathered the most effective free and paid online and offline promotion tools to ensure a buzz around the lounge bar even before the official opening.
We’ll provide recommendations on organizing the grand opening and its advertising campaign.
We will add your establishment to geolocation services, to the official website and the social media of the Myata Lounge network with an audience of over 130,000 people, as well as in the guest’s app with 87,000 registered users.
We will add your establishment to geolocation services, to the official website and the social media of the Myata Lounge network with an audience of over 130,000 people, as well as in the guest’s app with 87,000 registered users.
05
Post-launch support
The management company conducts regular training for partners and franchisee staff, training and advanced training events, and tasting of new products.
Product Improvement
In 2022, we updated the uniform of the staff, the identity of the establishments, and developed an application for guests with a loyalty program. Every month we improve the quality of the product and service for the guests of Myata Lounge.
The management company monitors compliance with regulations and standards throughout the chain. We regularly check establishments as a mystery guest, audit the service and pricing policy.
Quality Control
We maintain a high level of service in all establishments of the chain and the reputation of the brand as a whole. We exclude dumping and other improper actions by partners.
We regularly collaborate with well-known brands, buy advertising on Yandex, geolocation services and other Internet resources.
Brand development
The marketing department creates news opportunities, draws up an action plan for the entire chain and works on brand awareness. Therefore, the audience of the Myata Lounge chain is constantly growing.
Myata Lounge has a motivation system for franchisees - a rating of establishments by year.
Motivating Franchisees
In order to become one of the leaders in the rating, it is necessary to increase revenues, pay royalties on time, and comply with the chain’s regulations. The best franchisees receive prizes - certificates for signage, identity, cash prizes, etc.
And an action plan for the Management Company to support the franchisee’s work.
GET A DETAILED DESCRIPTION OF THE FRANCHISE
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FORMATS AND PRICES
Myata platinum
Myata platinum
Average price: 16 500 $
Myata signature
Myata signature
Average price: 12 300 $
Myata lounge
Myata lounge
Average price: 8 250 $
Myata cyber
Myata cyber
Average price: 12 300 $
PREMIUM ESTABLISHMENTS FOR WEALTHY RESIDENTS OF CITIES WITH OVER A MILLION RESIDENTS
Investments into opening:
Restaurant industry service
Parking zone
An audience of the restaurant segment that is able to pay
Branded devices
Limited production furniture made from expensive materials
Large space from 250 m²
Parking zone
An audience of the restaurant segment that is able to pay
Branded devices
Limited production furniture made from expensive materials
Large space from 250 m²
Get a consultation
Renovations: from 87 100 $
Interior costs: from 39 200 $
Costs for the kitchen/bar: from 18 500 $
Rent: from 5 150 $
Other expenses: from 2 550 $
Interior costs: from 39 200 $
Costs for the kitchen/bar: from 18 500 $
Rent: from 5 150 $
Other expenses: from 2 550 $
Number of establishments in the chain: 35
Lump-sum fee: from 12 371 $ to 24 742 $
Royalties: from 4%
Investments: from 155 000 $
Payback period: from 12 months
Average bill: from 36$
Information on establishment expenses and revenue is statistical and is not a guarantee of financial results.
A stylish Lounge Bar format with vibrant parties For quality time off
Investments into opening:
Premium party format
Unique design project
Signature cuisine
Parking zone
Visitors ready to pay
Branded devices
Limited production furniture
A varied bar
Unique design project
Signature cuisine
Parking zone
Visitors ready to pay
Branded devices
Limited production furniture
A varied bar
Get a consultation
Renovations: from 39 690 $
Interior costs: from 27 319 $
Costs for the bar: from 10 800 $
Rent: from 4 500 $
Other expenses: from 5 670 $
Interior costs: from 27 319 $
Costs for the bar: from 10 800 $
Rent: from 4 500 $
Other expenses: from 5 670 $
Number of establishments in the chain: 19
Lump-sum fee: from 9 300$ to 18 550 $
Royalties: from 4%
Investments: from 103 000 $
Payback period: from 14 months
Average bill: from 25 $
Information on establishment expenses and revenue is statistical and is not a guarantee of financial results.
An everyday establishment format for those who want to spend a nice evening
Investments into opening:
Natural interior style
Branded devices
Limited production furniture
Alcohol-free cocktails
Branded devices
Limited production furniture
Alcohol-free cocktails
Get a consultation
Renovations: from 18 000 $
Interior costs: from 28 865 $
Costs for the bar: from 10 820 $
Rent for 2 month: from 6 700 $
Other expenses: from 2 570 $
Interior costs: from 28 865 $
Costs for the bar: from 10 820 $
Rent for 2 month: from 6 700 $
Other expenses: from 2 570 $
Number of establishments in the chain: 346
Lump-sum fee: from 6 185 $ to 12 370 $
Royalties: from 4%
Investments: from 103 000 $
Payback period: from 12 MONTHS
Average bill: from 20 $
Information on establishment expenses and revenue is statistical and is not a guarantee of financial results.
A combination of a lounge service and playing areas with an opportunity to work 24 hours a day:
Investments into opening:
Advanced equipment fleet
Comfortable, cozy and in line with all modern trends at other establishments
E-sports club with a Lounge zone
A constantly-growing audience of gamers
Comfortable, cozy and in line with all modern trends at other establishments
E-sports club with a Lounge zone
A constantly-growing audience of gamers
Get a consultation
Renovations: from 18 000 $
Interior costs: from 28 865 $
Costs for the bar: from 10 800 $
Rent for 2 months: from 6 700 $
Computer equipment: from 30 900 $
Other expenses: from 2 570 $
Interior costs: from 28 865 $
Costs for the bar: from 10 800 $
Rent for 2 months: from 6 700 $
Computer equipment: from 30 900 $
Other expenses: from 2 570 $
Number of establishments in the chain: 7
Lump-sum fee: from 600 000 to 1 200 000 ₽
Royalties: from 4%
Investments: from 103 000 $
Payback period: from 12 months
Average bill: from 20 $
Information on establishment expenses and revenue is statistical and is not a guarantee of financial results.
FRANCHISE REQUIREMENTS
1
Availability of investments for opening starting from 100 000 $
2
Willingness to comply with the regulations of the Myata Lounge chain
3
Business experience
(mandatory condition for partnership with the brand)
Leave a request and reserve a location for Myata
Reserve a location
FOUNDER OF THE MYATA CHAIN
«
Ilyas Valiulin, Entrepreneur
In 2014, I thought about the lack of places on the market where you can spend time with quality and comfort. There sure were many establishments, but there was not a single one where you could relax and enjoy the moment. A place where you would like to set up a business meeting, sit with friends or spend time with a loved one.
We decided to create the Myata Lounge brand and unite entrepreneurs whose ideas and values are similar to ours under it. To unite people who are ready to create establishments with us for the comfortable pastime of guests.
We decided to create the Myata Lounge brand and unite entrepreneurs whose ideas and values are similar to ours under it. To unite people who are ready to create establishments with us for the comfortable pastime of guests.
«
Leave a request
BECOME A PART OF THE BEST FRANCHISE PROJECT
contact
© All rights reserved
official website
myata lounge
for cooperation proposals
TIN: 1659121320
Milovidov LLC